How to approach video strategy like a marketing technologist

Author: External Author. | | Categories: Commercial Video Production , Production Company , Rhode Island Video Production Company , Video Production , Video Production Classes , Video Production Studio

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While video is an appealing channel for advertisers, there is still some lack of common agreement when it comes to strategy and metrics for video ad campaigns. One common misconception is that video campaigns need to be complex to have significant ROI.

“Use video to simplify your customer experience landscape, not make it more difficult and convoluted,” said Merkle VP of CX Strategy Rocco Albano at MarTech. “Know from the beginning of your planning that integrated, effective and easy-to-use video experiences are difficult to achieve but benefit your customer and business greatly.” 

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Original Article Source Credits:   MARTECH Today , https://martechtoday.com/

Article Written By:  Rodric Bradford 

Original Article Posted on:  October 16, 2020

Link to Original Article:  https://martechtoday.com/the-right-video-strategy-for-marketers-244599



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